Q. What is 'Drip Pricing', recently seen in news?
Answer:
A pricing strategy in consumer affairs
Notes: The Department of Consumer Affairs warned about 'drip pricing', a strategy where only part of an item's price is advertised, with total costs revealed later. Common in hospitality and travel, it can surprise consumers with hidden charges, complicating comparison shopping. This practice undermines transparency and penalizes sellers who disclose full prices upfront. The impact extends to misleading 'headline prices', affecting consumer trust and market fairness.