Answer: Rubber industry
Notes: The INROAD (Indian Natural Rubber Operations for Assisted Development) project, backed by ₹100 crore, enhances natural rubber quality in Northeast India and parts of West Bengal. It aims to develop skills among rubber growers and establish model infrastructure. Supported by major tyre companies – Apollo, Ceat, JK, and MRF – it showcases agriculture-industry collaboration. The project is overseen by the Rubber Board of India, it involves direct engagement from tyre manufacturers. In four years, 1,25,272 hectares of rubber plantations have been established across 94 districts. The project uses digital platforms to train farmers in effective rubber tapping and processing for quality improvement.
