Q. If a bank launched a “CASA campaign” , which among the following would be the most probable objective of such campaign?
Answer: To bring in more new customers
Notes: A "CASA campaign" refers to a focus on Current Account and Savings Account deposits. The primary objective is to attract more new customers, as these accounts typically have lower operational costs and provide stable funding for banks. Increased CASA deposits enhance liquidity and reduce reliance on expensive borrowing. Banks often use promotional offers to entice new customers, making this the most probable objective of such a campaign.