Q. Consider the following statements on Advertising Council of India (ASCI):
- It is a statutory body.
- It follows principle of natural justice.
- It aims to maintain and enhance the public's confidence in advertising.
Which of the statements given above is/are correct?
Answer:
Only 2 & 3
Notes:
- The Advertising Standards Council of India (ASCI)is a voluntary self-regulatory organization of the advertising industry in India. Established in 1985, ASCI is registered as a non-profit company under section 25 of the Company Act.
- ASCI follow principle of natural justice.
- The aim of ASCI is to maintain and enhance the public's confidence in advertising.
- Their mandate is that all advertising material must be truthful, legal and honest, decent and not objectify women, safe for consumers - especially children and last but not the least, fair to their competitors.
- ASCI has unveiled a due diligence service to assess whether or not claims by celebrities or endorsers in commercials are ‘false or misleading’. The self-regulatory physique has arranged a panel of about two dozen executives from stakeholder organisations to maintain a verify on such claims.