Ministry of tourism has released three draft strategies in order to boost tourism sector in aftermath of covid-19 pandemic. Draft strategies were put forward with roadmaps to promote India as a rural and medical tourism destination.
National Strategy and Roadmap for Development of Rural Tourism
- It seeks to position India as a place for conferences, meetings and exhibitions.
- It seeks to develop and promote local products through tourism in order to generate income and jobs in rural areas and empower local communities.
- It will also help in reducing migration from rural areas, poverty alleviation and sustainable development.
Draft National Strategy and Roadmap for Medical and Wellness Tourism
It seeks to promote India as an accessible and affordable destination of medical treatments and wellness courses. Key drivers for growth of medical tourism and wellness tourism includes affordability & accessibility of good healthcare services, minimal waiting time, facilitation around hospitality services, availability of latest medical technologies & accreditations. This draft is in line with government of India’s recognition to medical value travel and wellness tourism as an important sector which is having potential of accelerating India’s development & attaining objective of Aatmanirbhar Bharat.
Aim of national strategy
National strategy was released with the aim of providing an institutional framework which can strengthen the ecosystem for medical & wellness tourism and develop a brand & ensuring quality assurance.
MICE destination
Draft to position India as a MICE destination was also put forward. MICE stand for “Meetings, Incentives, Conferences and Exhibitions”. It is recognised as a significant market segment and a significant contributor to national economies.