In recent times, the demand for Packaged Food has been increasing consistently. Discuss the reasons evaluating how this can be used to strengthen the farm sector in India.
With the change in income pattern and; increase in hectic urban lifestyle; there came change in consumption pattern; shifting to higher demand for packaged food.
- The packaging has increased shelf life of the processed food.
- Health and value seeking urban consumers have higher demand for nutritious and low cholesterol edible oils packaged food.
- Consumers are able to compare the value offerings and choose best option before buying.
The increase in demand for packaged food increased the demand for food processing industries bringing change in cropping pattern, with farmers shifting production towards horticultural crops to cash in on growing demand of packaged food.