Trait theory: Current Affairs, GK & News - 2020-2021

Cambridge Analytica’s OCEAN scale and voter profiling

Published: December 9, 2019

The US Federal Trade Commission held Cambridge Analytica guilty of deceiving Facebook users recently. The process also revealed how they illegally collected data for the US elctions. The firm made use of the OCEAN scale. Ocean Scale: It is a scale that measures the personality traits of an individual using 5 parameters: Openness, Conscientiousness, Extraversion, ..

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