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2018 World Intellectual Property Day (WIPD)

The World Intellectual Property Day (WIPD) is observed every year on April 26 to highlight the role of intellectual property rights, such as patents, trademarks, industrial designs, and copyright, in spurring innovation and creativity. The 2018 theme is “Powering Change: Women in Innovation and Creativity”.

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What is a Brand?

A Brand is referred to the name of a product or service, design, a symbol which stands out for loyalty, trust, market appeal, etc. in the eyes of the prospective customers. Brands distinguish a company from its rivals with an aim to create a lasting impression on the target audience. It is a great marketing ..

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