MICE destination Current Affairs, GK & News

MICE or Meetings, Incentives, Conferences and Exhibitions is a type of tourism in which large groups of tourists are brought together by advanced planning. It is sometimes referred to as ‘meetings industry’ or ‘events industry’. MICE events are generally centered on a single theme and help attract tourists- both domestic and foreign. Recently, the ‘MICE Roadshow Meet in India’ was launched for promotion of India as MICE Destination.

‘MICE Roadshow – Meet in India’ Brand to be launched in MP

“MICE Roadshow Meet in India” Brand and Roadmap for Promotion of India as MICE Destination were launched by Chief Minister of Madhya Pradesh in Khajuraho, Madhya Pradesh on March 25, 2021. Key Points ‘Chhatrasal Convention Centre’ was also launched at Khajuraho which has been developed under Swadesh Darshan Scheme of Ministry of Tourism. The event ..