MICE destination

MICE or Meetings, Incentives, Conferences and Exhibitions is a type of tourism in which large groups of tourists are brought together by advanced planning. It is sometimes referred to as ‘meetings industry’ or ‘events industry’. MICE events are generally centered on a single theme and help attract tourists- both domestic and foreign. Recently, the ‘MICE Roadshow Meet in India’ was launched for promotion of India as MICE Destination.