Page-3 of Marketing

India ranked 8th out of 100 countries on a list of most valuable nation brands

India has been ranked 8th out of 100 countries on a list of most valuable nation brands, according to Brand Finance’s Nation Brands 2017 report. The list is topped by US, followed by China, Germany, Japan and United Kingdom. In ..

Objectives of Marketing Planning

The objectives of marketing planning is to make the best possible utilization of all the human and physical resources so that pre-determined marketing objectives of the firm can be achieved. It helps in establishing effective co-ordination among marketing activities of ..

Industrial Goods vs Consumer Goods

Goods may be classified as consumer goods or industrial goods, depending on their intended use and target market. Consumer goods are products meant for final consumption by the ultimate consumer, while industrial goods are meant to be used in the ..

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Union Cabinet permits 51% FDI in multi-brand retail and 49% FDI in Aviation

Cabinet allowed 51% FDI in multi-brand retail and also 49% FDI in the aviation domain. But the Govt left it to the state governments to allow establishment of multi-brand retail stores. FDI limit on various streams of broadcast services has ..

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TRAI limits advertisement duration on TV channels to 12 min/hr

As per TRAI’s Standards of Quality of Service Regulation 2012: Duration of advertisements limited on Television channels to 12 minutes per hour and any shortfall of advertisement duration in any clock hour can’t be carried over. Min. time gap b/w ..

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Product versus Goods

In the business world, the terms “product” and “goods” are often used interchangeably, but they have distinct meanings. Understanding the difference between the two is crucial for companies and consumers alike. What are goods? Goods are tangible items that are ..