Marketing Aptitude Quizzes

Marketing Aptitude Quiz 12 – For Banking Examinations

March 26, 2010

1.Under which of the following in marketing DAGMAR Approach comes? (A)Market Segmentation(B)Advertising(C)Pricing Decisions(D)Marketing Strategy(E)Marketing Ethics 2.Which among the following generally does not come under Corporate Banking?(A)Structured Finance(B)Government Banking(C)FI, Capital Markets & Custodial Services(D)Debit Cards(E)None of them 3.Which among the following does not come under the organizational objectives of the...

Marketing Aptitude Quiz 11

March 13, 2010

1.Which among the following works as an access barrier?(A)Trade laws(B)Tariff(C)Communication(D)Price(E)None of them 2.A company who manufactures motorcycles buys another company which used to supply it clutch wires. This is an example of ?(A)Backward Integration(B)Forward Integration(C)Horizontal Integration(D)Vertical Integration(E)None of them 3.Which among the following is an example of backward invention?(A)A...

Marketing Aptitude for Banking Exams : Quiz 10

January 31, 2010

1.Recently we read in the newspapers that ITC has appointed cricketer Yuvraj Singh and film actor Soha Ali Khan as the brand ambassador for the Classmate brand of notebooks for students. Which among the following is the best reason that ITC is prompted to develop this segment of market...

Marketing Awareness (Quiz 8 )

November 7, 2009

1.Which among the following indicates Positioning?(A)How consumers perceive the product(B)How competitors perceive the product(C)How products are displayed on the shelf.(D)Product compared to your competitors(E)None of them 2.When a person goes to a shop, asks for a bathing soap , pays the money and gets the soap , which of...

Marketing Aptitude for Bank Examinations (Quiz 7)

November 2, 2009

1.Which among the following finds a top place in Maslow’s Hierarchy of needs?(A)Physiological Needs(B)Safety Needs(C)Social needs(D)Esteem Needs(E)Self Actualization needs 2.Which among the following are referred to as “Bottom of the Pyramid” ?(A)High Net worth People(B)Poorest People(C)Double Income No Kids(D)Working Home ladies(E)Farmers 3.Which of the following Management Thinker has written...

Marketing Aptitude (Quiz 6) For Bank Examinations

October 30, 2009

1.In which of the following situations Net profit is maximized?(A)Contribution is maximized(B)Contribution is minimized(C)Fixed Cost increased and variable cost decrease(D)Fixed Cost remains unaltered(E)None of the above 2.Routinisation of Decision by the channels of distribution helps in which of the following ?(A)Delivery of Goods(B)Cost reduction(C)Pricing Decision(D)Cost increase(E)Marketing 3.Which among the...

Marketing Awareness : Quiz 5

October 26, 2009

1.Which among the following is the goal of ‘Effective Marketing’?(A)Boosting Sales(B)Boosting profits(C)Cost Control(D)Long lasting Customer Relationships(E)All of the above 2.Which among the following term is used when “supply exceeds demand”?(A)Seller’s Market(B)Buyer’s Market(C)Producer’s Market(D)Retail Market(E)Wholesale Market 3.Social marketing developed in which of the following?(A)1940’s(B)1950’s(C)1960’s(D)1970’s(E)2000 onwards 4.Which among the following is...

Marketing Aptitude Compendium 4

September 1, 2009

Two exams are coming very shortly: one is Union bank of India Marketing Officers exam (September 6) and another SBI management Executive Exam (September 13). Its not possible to frame enough quizzes which can help my readers. so I am here by writing some compendiums each with 10 points...

Marketing Compendium 3 : for Marketing Interviews

August 24, 2009

Previous Compendiums : M 1 M2 What Is Utility ?Utility is the Want-satisfying power of a good or service What Is Marketing?Marketing is the Process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create and maintain relationships that satisfy individual and...

Marketing Aptitude : Quiz 4 for Bank Examinations

July 27, 2009

1.Which among the following is not a direct factor of Marketing Environment?(A)Policy of the firm(B)Marketing Distribution Channel(C)Labor Policy of the Government 2.Which among the following does not come under social environment of marketing?(A)Life Style(B)Caste System(C)Size of Population 3.Which among the following are called final accounts of a Bank ?(A)Trading...

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