Market Share

What is the meaning of Blue Ocean Strategy?

Blue Ocean Strategy stands for a product or market with very less or no competition at all. The strategy is focussed on the search for a new business where only a few firms operate and there is no pricing pressure. It can be applied to various sectors or businesses and is not limited to only […]


What is Bancassurance?

Bancassurance is a term which means selling of insurance products through banks. Various banks and insurance companies enter into a partnership and the banks then sells the company’s insurance products to its clients. It is a win-win situation for both the parties as the bank earns non-interest income in form of fee amount from the […]