Market Share

What is the meaning of Blue Ocean Strategy?

December 8, 2017

Blue Ocean Strategy stands for a product or market with very less or no competition at all. The strategy is focussed on the search for a new business where only a few firms operate and there is no pricing pressure. It can be applied to various sectors or businesses...

What is Bancassurance?

November 27, 2017

Bancassurance is a term which means selling of insurance products through banks. Various banks and insurance companies enter into a partnership and the banks then sells the company’s insurance products to its clients. It is a win-win situation for both the parties as the bank earns non-interest income in...