First consignment of Kashmir walnuts flagged off
Under the “One District, One Product (ODOP) initiative” of the Ministry of Commerce & Industry, first consignment of Kashmiri walnuts was flagged off from Budgam district of Jammu and Kashmir, recently.
Key Points
- Truck carrying 2,000 kgs was despatched from Budgam to Bengaluru, Karnataka.
- 90% of India’s walnut production is from Kashmir.
- Kashmiri walnuts are of superior quality & taste and are of a great source of nutrients. Hence, the are highly in demand worldwide.
- walnuts have immense potential to make a place for itself across the local and global markets.
Why this consignment was sent?
‘One district, One product’ team recognised that walnuts were being imported into India on a large scale, despite the huge availability of Kashmir walnuts. Thus, the team started an in-depth market analysis and stakeholder consultations in Kashmir. Importers of walnuts were contacted. With the help of dedicated handholding at both ends, the team was able to facilitate the procurement. Such initiative would also boost the “Aatma Nirbhar Bharat campaign”.
Roundtable conference
During the flag off event, a roundtable conference was also organised in Budgam district. During the conference, inputs were sought from industry representatives with respect to trade and export ecosystem in Kashmir. In the conference, Horticulturists and trade representatives recommended way forward for it such as:
- Domestic and international marketing through Buyer-Seller Meets,
- e-commerce onboarding of more agricultural and handicraft or handloom products
- Creation of product or scheme awareness for products from each district to be supported under “one district, one product scheme”.
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Month: Current Affairs - October, 2021