Page-2 of Intangible Assets Current Affairs, GK & News

What is Brand Valuation?

Brand Valuation refers to a sequence of steps which contribute to assessing the brand value or in other words the amount of money which another company is ready to pay for it. It is thus the financial assessment of the brand. The brand is comprised of various tangible and intangible elements linked to the company ..

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China Tops Patent Application List Worldwide

For the fifth consecutive year, China has topped the world’s patent application list. It has become the first country in the world to file 1 million patent applications in a single year. This was disclosed by the World Intellectual Property Organization (WIPO) during the launch of its report, “World Intellectual Property Indicators“. With this China is driving ..

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