Blue Chip Stocks refer to stocks of high value which give huge returns in the long run. They are shares of highly recognized and large companies which have proven record of sound financial output and standing. These stocks are highly priced as the tremendous goodwill as they are usually the market leaders in their industries. ..
Brand Valuation refers to a sequence of steps which contribute to assessing the brand value or in other words the amount of money which another company is ready to pay for it. It is thus the financial assessment of the brand. The brand is comprised of various tangible and intangible elements linked to the company ..