What is Channel Management?

Channel Management is a strategy of marketing which the companies use to reach the maximum number of audience and increase their customer base. It helps the firms to stay focused on one particular channel by servicing and selling to customers in that channel with the primary aim to streamline communication with the customers. Thus, one

What is Balanced Scorecard?

A balanced scorecard is a metric tool which is popularly used by various businesses to streamline their activities with the vision or goal of the organization. It is based on performance. It has been proved highly effective in setting and tracking main objectives of the organisation. It makes an analysis of the performance of an