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What is Channel Management?

Channel Management is a strategy of marketing which the companies use to reach the maximum number of audience and increase their customer base. It helps the firms to stay focused on one particular channel by servicing and selling to customers in that channel with the primary aim to streamline communication with the customers. Thus, one […]

What is Brand Valuation?

Brand Valuation refers to a sequence of steps which contribute to assessing the brand value or in other words the amount of money which another company is ready to pay for it. It is thus the financial assessment of the brand. The brand is comprised of various tangible and intangible elements linked to the company […]

What is the meaning of Brand Tribe?

Brand Tribe refers to the people who come together to identify themselves with the product. They not just consume the product but have a significant role in its promotion. The new age marketing involves the real success of a product is achieved when it becomes a cult. Companies thus not just sell the products to […]

What do you mean by ‘Advertising’?

Advertising is defined as a tool used to communicate with the end-users of the product or service being offered. As per the definition of Advertising Association of UK, advertisements are messages paid for by those who send them with the intention of influencing and informing people who receive them. Advertisers make use of all kinds […]