Branding

What is the meaning of Brand Tribe?

December 8, 2017

Brand Tribe refers to the people who come together to identify themselves with the product. They not just consume the product but have a significant role in its promotion. The new age marketing involves the real success of a product is achieved when it becomes a cult. Companies thus...

What do you mean by ‘Advertising’?

November 25, 2017

Advertising is defined as a tool used to communicate with the end-users of the product or service being offered. As per the definition of Advertising Association of UK, advertisements are messages paid for by those who send them with the intention of influencing and informing people who receive them....

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