What is the meaning of Adwords?

Adwords or Google Adwords is an online service which is popularly used by the advertisers primarily for online promotions of content, brand, websites etc. This is achieved via certain keywords which generate traffic and leads. Thus, it is a short advertising copy with keywords showing on Google web pages and other web publishers if their ..


What is an Advertorial?

An advertorial is an advertisement of a product or service usually in newspapers, magazines, websites etc. which gives complete information about the product or service in form of an article. The brand or the company pays the publisher suitable money for the same. They are thus completely paid content. It is a marketing tool to ..