Brand

What is Channel Management?

January 11, 2018

Channel Management is a strategy of marketing which the companies use to reach the maximum number of audience and increase their customer base. It helps the firms to stay focused on one particular channel by servicing and selling to customers in that channel with the primary aim to streamline...

What is a Brand?

December 25, 2017

A Brand is referred to the name of a product or service, design, a symbol which stands out for loyalty, trust, market appeal, etc. in the eyes of the prospective customers. Brands distinguish a company from its rivals with an aim to create a lasting impression on the target...

What is Behavioral Segmentation?

December 22, 2017

Behavioural segmentation refers to the classification of organizations and individuals on the basis of their behaviour towards different products. Consumers are also classified on the basis of the frequency of their purchase or using the product. Various factors are considered for grouping individuals like spending habits, consumption, lifestyle, product...

What is Brand Valuation?

December 17, 2017

Brand Valuation refers to a sequence of steps which contribute to assessing the brand value or in other words the amount of money which another company is ready to pay for it. It is thus the financial assessment of the brand. The brand is comprised of various tangible and...

What is the meaning of Brand Tribe?

December 8, 2017

Brand Tribe refers to the people who come together to identify themselves with the product. They not just consume the product but have a significant role in its promotion. The new age marketing involves the real success of a product is achieved when it becomes a cult. Companies thus...

What is the meaning of Adwords?

December 3, 2017

Adwords or Google Adwords is an online service which is popularly used by the advertisers primarily for online promotions of content, brand, websites etc. This is achieved via certain keywords which generate traffic and leads. Thus, it is a short advertising copy with keywords showing on Google web pages...

What is an Advertorial?

November 29, 2017

An advertorial is an advertisement of a product or service usually in newspapers, magazines, websites etc. which gives complete information about the product or service in form of an article. The brand or the company pays the publisher suitable money for the same. They are thus completely paid content....

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