Channel Management is a strategy of marketing which the companies use to reach the maximum number of audience and increase their customer base. It helps the firms to stay focused on one particular channel by servicing and selling to customers in that channel with the primary aim to streamline communication with the customers. Thus, one ..
A Brand is referred to the name of a product or service, design, a symbol which stands out for loyalty, trust, market appeal, etc. in the eyes of the prospective customers. Brands distinguish a company from its rivals with an aim to create a lasting impression on the target audience. It is a great marketing ..
Behavioural segmentation refers to the classification of organizations and individuals on the basis of their behaviour towards different products. Consumers are also classified on the basis of the frequency of their purchase or using the product. Various factors are considered for grouping individuals like spending habits, consumption, lifestyle, product use etc. It is thus useful ..
Brand Valuation refers to a sequence of steps which contribute to assessing the brand value or in other words the amount of money which another company is ready to pay for it. It is thus the financial assessment of the brand. The brand is comprised of various tangible and intangible elements linked to the company ..
Brand Tribe refers to the people who come together to identify themselves with the product. They not just consume the product but have a significant role in its promotion. The new age marketing involves the real success of a product is achieved when it becomes a cult. Companies thus not just sell the products to ..