Brand: GK, General Studies and Current Affairs

Hima Das becomes brand ambassador of PepsiCo’s sports drink brand Gatorade

Indian ace sprinter Hima Das from Assam has been named as the brand ambassador of PepsiCo India for its sports drink brand Gatorade. With this feat, she  joined ace badminton player PV Sindhu and star javelin thrower Neeraj Chopra as the brand’s ambassador in the country. Gatorade India will work with Hima Das during the ..

Mary Kom designated as a brand ambassador for global sportswear giant PUMA India

Six-time world women boxing champion, MC Mary Kom has been named as a brand ambassador for global sportswear giant PUMA for a two-year period. She will be PUMA India’s new ambassador for the company’s women’s training category and shall represent the brand in marketing campaigns in the country.

IKEA plans invest Rs 10,500 crore to set up 25 stores in India

Swedish IKEA, the world’s largest furniture manufacturer, has plans to invest about Rs 10,500 crore to establish 25 stores in single-brand retail in India. This will be the biggest investment in the single-brand retailing since the government allowed FDI in the sector. The government declared that 100 % FDI in single-brand retail is enabling global ..

FDI in Multi-brand Retail- Background and arguments

Up till now, the successive Governments in India have kept denying the Foreign Direct Investment (FDI) in multi-brand Indian retail. So, foreign groups have been forbidden from any ownership in supermarkets, convenience stores or any retail outlets, to sell multiple products from different brands directly to Indian consumers. FDI in Single-Brand Retailing was, however, permitted ..