What is the meaning of Brand Tribe?

December 8, 2017

Brand Tribe refers to the people who come together to identify themselves with the product. They not just consume the product but have a significant role in its promotion. The new age marketing involves the real success of a product is achieved when it becomes a cult. Companies thus...

What is the meaning of Adwords?

December 3, 2017

Adwords or Google Adwords is an online service which is popularly used by the advertisers primarily for online promotions of content, brand, websites etc. This is achieved via certain keywords which generate traffic and leads. Thus, it is a short advertising copy with keywords showing on Google web pages...

What is an Advertorial?

November 29, 2017

An advertorial is an advertisement of a product or service usually in newspapers, magazines, websites etc. which gives complete information about the product or service in form of an article. The brand or the company pays the publisher suitable money for the same. They are thus completely paid content....