Brand Equity

What is a Brand?

A Brand is referred to the name of a product or service, design, a symbol which stands out for loyalty, trust, market appeal, etc. in the eyes of the prospective customers. Brands distinguish a company from its rivals with an aim to create a lasting impression on the target audience. It is a great marketing […]

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What is Brand Valuation?

Brand Valuation refers to a sequence of steps which contribute to assessing the brand value or in other words the amount of money which another company is ready to pay for it. It is thus the financial assessment of the brand. The brand is comprised of various tangible and intangible elements linked to the company […]

What is the meaning of Brand Tribe?

Brand Tribe refers to the people who come together to identify themselves with the product. They not just consume the product but have a significant role in its promotion. The new age marketing involves the real success of a product is achieved when it becomes a cult. Companies thus not just sell the products to […]

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