Punit Goenka, MD and CEO of Zee Entertainment Enterprises Limited (ZEEL), has been elected as the new chairman of Broadcast Audience Research Council of India (BARC). He succeeded Nakul Chopra. It may be recalled that ..
Audience measurement: GK, General Studies and Current Affairs
Nakul Chopra, currently President of AAAI and Senior Advisor at Publicis Communications, has been elected as the new Chairman of Television ratings agency Broadcast Audience Research Council (BARC) India. He will succeed Sudhanshu Vats, chief ..
The Sectoral Innovation Council established by the Ministry of Information and Broadcasting, has suggested to introduce a National Media Policy. The recommendation calls for developing an alternative to Television Audience Measurement-TAM ratings, review broadcast licensing ..