Audience measurement: GK, General Studies and Current Affairs

Punit Goenka elected as new chairman of Broadcast Audience Research Council of India (BARC)

Punit Goenka, MD and CEO of Zee Entertainment Enterprises Limited (ZEEL), has been elected as the new chairman of Broadcast Audience Research Council of India (BARC). He succeeded Nakul Chopra. It may be recalled that ..

Nakul Chopra elected as new chairman of BARC India

Nakul Chopra, currently President of AAAI and Senior Advisor at Publicis Communications, has been elected as the new Chairman of Television ratings agency Broadcast Audience Research Council (BARC) India. He will succeed Sudhanshu Vats, chief ..

I&B’s Sectoral Innovation Council suggests National Media Policy

The Sectoral Innovation Council established by the Ministry of Information and Broadcasting, has suggested to introduce a National Media Policy. The recommendation calls for developing an alternative to Television Audience Measurement-TAM ratings, review broadcast licensing ..