Contemporary Bureaucratic Paradigm

The Weber’s bureaucratic paradigm features the ideas of authority, responsibility, efficiency and control. Barzelay sets forth an alternative to the bureaucratic paradigm which is known as contemporary-bureaucratic paradigm which includes the concepts of customers, service, quality, value, flexibility, innovation, empowerment and continuous improvement.Key influence to the rise of a post-bureaucratic ethos is to encourage organizations […]


Ajzen and Fishbein Theory of Planned Behavior

Ajzen and Fishbein Theory of planned behavior states that the best predictor of how we will behave is the strength of our intentions. Behavioural intentions are themselves made up of three components: Attitudes toward the specific action Subjective norms regarding the action. Perceived behavioural control. It is the three step process of predicting behaviour. Attitudes toward […]

What is Attitude Accessibility?

What do you understand by attitude accessibility? Discuss its implications.

Concept of Attitude Change

Attitude change occurs by two processes One in which individuals respond to vari­ous superficial cues or heuristics in the situation. One in which attitude-relevant information is generated and processed. Thus, these approaches can be conceptualized within a framework of organizing, categorizing, and understanding the basic processes underlying atti­tude change. The first is attitude change that […]

How attitude is formed?

Discuss two things towards which you have positive / negative attitude. What factors led you to have such attitude? To what extent such attitude influences your behavior. Discuss.