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ASCI’s Guidelines for Charitable Advertisements

The Advertising Standards Council of India (ASCI) introduced comprehensive guidelines to ensure responsible and sensitive charitable advertisements. These guidelines, set to take effect on 1st August, are aimed at safeguarding viewers from undue distress and upholding the dignity of those ..

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Delhi Govt. Slapped with CCRGA Notice on Advertisement

The Supreme Court-mandated Content Regulation in Government Advertising (CCRGA) has issued a notice to the Delhi Government after their advertisement had appeared on the newspapers on July 16. The committee has taken suo-moto cognizance of the issue and has taken ..

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ASCI issues guidelines for celebrities endorsing products

The advertising industry watchdog Advertising Standards Council of India (ASCI) has come up with a set of guidelines for celebrities endorsing products. As per the guidelines, celebrities are personalities from the field of entertainment and sports and also includes other ..

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FSSAI inks MoU with ASCI to check misleading advertisements in food and beverages sector

The Food Safety and Standards Authority of India (FSSAI) has inked a MoU with Advertising Standard Council of India (ASCI) to check misleading advertisements in the food and beverages sector. This partnership between FSSAI and ASCI will put in place ..

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McCann bags Incredible India ad campaign

The global advertising agency McCann bagged Tourism Ministry’s ‘Incredible India’ advertising campaign for the period of three years. The current campaign is advertised by Ogilvy India. McCann was selected because of its unique consumer understanding, deep knowledge about India’s culture ..

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ASCI launches ASCIonline mobile app to curb misleading advertisements

Advertising Standard Council of India (ASCI) has launched ASCIonline, a mobile application in a bid to address misleading advertisements. The application will provide consumers/users platform to report complaint services for misleading advertisements on a mobile apart from ASCI’s online complaint ..

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