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Delhi Govt. Slapped with CCRGA Notice on Advertisement

The Supreme Court-mandated Content Regulation in Government Advertising (CCRGA) has issued a notice to the Delhi Government after their advertisement had appeared on the newspapers on July 16. The committee has taken suo-moto cognizance of the issue and has taken this step. According to the committee, the advertisement was only meant for the political message ..

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ASCI issues guidelines for celebrities endorsing products

The advertising industry watchdog Advertising Standards Council of India (ASCI) has come up with a set of guidelines for celebrities endorsing products. As per the guidelines, celebrities are personalities from the field of entertainment and sports and also includes other well known personalities like doctors, authors, activists and educationists who gets compensation for appearing in ..

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FSSAI inks MoU with ASCI to check misleading advertisements in food and beverages sector

The Food Safety and Standards Authority of India (FSSAI) has inked a MoU with Advertising Standard Council of India (ASCI) to check misleading advertisements in the food and beverages sector. This partnership between FSSAI and ASCI will put in place a mechanism to monitor misleading advertisements. It will also lead to streamlining advertisements effectively through ..

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McCann bags Incredible India ad campaign

The global advertising agency McCann bagged Tourism Ministry’s ‘Incredible India’ advertising campaign for the period of three years. The current campaign is advertised by Ogilvy India. McCann was selected because of its unique consumer understanding, deep knowledge about India’s culture and for its excellent creative work in field of advertising. Currently McCann is responsible for ..

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ASCI launches ASCIonline mobile app to curb misleading advertisements

Advertising Standard Council of India (ASCI) has launched ASCIonline, a mobile application in a bid to address misleading advertisements. The application will provide consumers/users platform to report complaint services for misleading advertisements on a mobile apart from ASCI’s online complaint facility. It is India’s first consumer complaint mobile app. The mobile app is available free ..

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