What is “One Nation, One Fertilizer” scheme?

October 18, 2022

The “One Nation, One Fertilizer” scheme was launched recently by Prime Minister Narendra Modi.

Key facts

The “One Nation, One Fertiliser” scheme or Pradhan Mantri Bhartiya Jan Urvarak Pariyojana was launched by the Central Government.
This is the largest fertilizer initiative implemented by the Indian Government till date.
Under the scheme, all types of fertilizers, whether urea, DAP or NPK, will be sold under the single brand name “Bharat”.
The scheme seeks to standardize fertilizer brands across India regardless of the company that manufactures them.
It aims to remove all confusions related to the quality of fertilizers and their availability.
Earlier, retailers were pushing the sale of certain brands to get higher commission and manufacturers are promoting their own products through targeted advertisement campaign.
This creates misconception on fertilizers, forcing farmers to costlier alternatives.
This increases the prices of the fertilizers significantly.
The new scheme is expected to minimise the cost of fertilizers and increase their availability in the market.
Creation of a single brand for all fertilizers will reduce the cross-country movement of fertilizers, resulting in large freight subsidies.
It will bring down competition between different manufacturers and ensure sufficient supply of fertilizers is available across India.
It will unify the fertilizer brands across India.
Under the new rule, the fertilizer manufacturers are mandated to promote their product under the brand name Bharat.
They will be permitted to advertise their brand, name, logo and other related information about the product on one-third of their bags.
The remaining two-thirds of the bag’s space will display the “Bharat” brand and “Pradhanmantri Bharatiya Jan Urvarak Pariyojana” logo.
For all fertilizer companies, state trading entities (STEs), and fertilizer marketing entities (FMEs), the brand name for urea, Di-Ammonium Phosphate (DAP), Muriate of Potash (MOP), and Nitrogen Phosphorus Potassium (NPK) and others will be Bharat Urea, Bharat DAP, Bharat MOP, Bharat NPK etc.