Online shopping portal for authentic tribal products launched

February 27, 2014

The Union Ministry of Tribal Affairs launched an online shopping portal for sale of authentic tribal products that will seek to create a ‘niche’ market for indigenous artisans.
About the e-commerce portal

This online portal is initially open for only Indian shoppers and for international buyers later.
Features 69 tribal products viz. textiles, metal artifacts and jewellery, etc.
Launched by Union Minister of Tribal Affairs Raj V Kishore Chandra Deo.
Objective: To provide branding, source certification and developing standards for products.
Shawls, stoles and mufflers will be in available in Angora, sheep wool and Pashmina material from states viz. Orissa, Assam, etc.
Paintings from four states and dokra metal artifacts and jewellery from states viz. Nagaland and Himachal Pradesh will also be available.
Detailed write- ups of the products will also be available.
The Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) is making special efforts to promote the sales of handicrafts.

Future Plans: The Ministry of Tribal Affairs has plans to launch a new website for the minor forest produce viz. honey and tamarind.

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