Amul
India’s largest food products marketing organization Amul has become the official sponsor of Indian contingent to the 2016 Rio Olympics. The purpose of Amul is to engage with youth and leverage the connection between the energy of milk and sports. The company will launch a series of advertising campaigns for milk and various dairy products to promote this association. Amul has embarked upon an “Eat Milk with Every Meal” campaign to highlight the importance of milk and dairy products like cheese, yogurt, butter, ghee, paneer, etc.