100%
According to the extant FDI policy in India, FDI up to 100% under the automatic route is permitted in companies engaged in e-commerce provided that such companies would engage only in Business to Business (B2B) e-commerce. As per the recent rules, a manufacturer is permitted to sell its products manufactured in India through e-commerce retail. A single brand retail trading entity operating through brick and mortar stores, is permitted to undertake retail trading through e-commerce.