Sam Pitroda Committee
The information & broadcasting ministry has formed a committee headed by technocrat Sam Pitroda to strengthen and expand the role of public broadcaster Prasar Bharati, with an emphasis on its relationship with the government. The seven-member expert committee has been set up to review the institutional framework of Prasar Bharati and to suggest measures to ensure technical upgradation of the organisation. The panel will find ways of using the new media to deliver digital content both in broadcast mode (DTH) and in a demand-based mode (free on social media like YouTube, and on payment through IPTV), besides suggesting a strategy for creating a network of domestic and overseas business partners for ensuring wider reach to a worldwide audience, including creating an exclusive overseas service. It will also review the status of implementation of recommendations made by various committees that have undertaken studies on Prasar Bharati the Sengupta Committee, the Bakshi Committee and the Narayanamurthy Committee and suggest a road map for enhancing the reach and potential of the broadcaster.