E-commerce major Myntra has launched its CSR initiative in association with the Union Ministry of Textile to work directly with weavers and promote the handloom industry. It will work on bringing artisans and their products online to provide them with access to new customers and opportunities. These products will retail on Myntra via a dedicated online store, creating a one-stop shop for handloom products. Myntra will also launch a new handloom brand during its upcoming annual Brand Summit “The Tech Threads” on November 2 in Bengaluru. So far, about 49 brands associated with Myntra have pledged to be a part of this initiative and source handloom products from the weaver community. These include names like W, Biba, Peter England, Raymond, Welspun, Chennai Silks, Metro and others.