Correct Answer: A [Intensified Diarrhea Control Fortnight]
Notes: The Union Health Ministry has launched an Intensified Diarrhea Control Fortnight (IDCF) across the country to reduce child deaths due to diarrhoea. Through this initiative, the Ministry will mobilize health personnel, State Governments and other stakeholders in controlling the disease, which is one of the most common childhood illnesses. During the IDCF, the awareness campaign on hygiene and promotion of ORS and Zinc therapy will be conducted at state, district and village levels. Nearly 12 crore under five children will be covered during the programme. As per an estimate, 1.1 million children die every year in India out of which about one lakh death occur due to this disease. Diarrhoea can be prevented with safe drinking water, sanitation, breastfeeding and appropriate nutrition.