President Ram Nath Kovind has launched a nationwide campaign ‘Swacchata Hi Sewa’ from Kanpur in Uttar Pradesh on September 15, 2017. He will administer nation-wide Swachhta Hi Seva pledge initiating parallel action in all the two lakh 50 thousand plus Gram Panchayats and cities in India. Eminent personalities, community organizations and private sector organizations will undertakes shramdaan activities. The fortnight long campaign will conclude on 2nd of October, Gandhi Jayanti. The purpose of the campaign is to mobilize people and reinforce the public movement for sanitation to contribute to Mahatma Gandhi’s dream of a Clean India.