IKEA, the Swedish furnishing retailer, has launched its first experiential centre “IKEA Hej (Hello) HOME’ in India at Hyderabad. The Hej Home, designed and set up over a six-month duration, highlights what the retailer stands for and what to expect from an IKEA store. It is an exhibition of IKEA products and solutions which its future customers can actually buy it from its store (in Hyderabad) in spring 2018. The display includes the bedroom, living area, kitchen and dining, play area among others. After the Hyderabad store, the second store will open in Mumbai during 2019, followed by Bengaluru and Delhi NCR.