Who are Category specialists?
Category specialists are special discount stores which specialise in a particular category. They are also known as discount speciality stores. The variety that they offer is narrow but they do carry a deep assortment of merchandise in the category they specialise in. It is the specialist advantage which lets them use their buying power to be able to maintain low prices, proper terms and also a fixed supply. They just afford to keep the prices so low that it makes it impossible for other retailers to keep the category.