What is Selective Retention?

A person tends to remember only those facts, thoughts, incidences and messages which are closer to their interests, values and beliefs. For example, over a period of time, a person may only retain those things in memory about his / her school days which were interesting, pleasing and good ones forgetting the bitter experiences. Selective retention studied as a part of consumer behavior in marketing also. Buyers tend to remember information inputs that support their beliefs and forget inputs that do not.

Download GKToday's Android App for Current Affairs updates and quizzes.

Comments

  • mamun
    Reply

    Thanks for defination