Union Government launches social media campaign on Daughters Day

August 12, 2016

The Union Ministry of Women and Child Development has launched a social media campaign to mark the Daughters Day on 11th August.
It was launched by Union Women and Child Development Minister Maneka Gandhi in New Delhi.
Key Facts

  • The social media campaign seeks to engage citizens to celebrate the young women and girls in their lives and spread the message of valuing the girl child.
  • Besides, this campaign government is going to celebrate as Daughters’ Week from 14 to 21 August 2016 as part of the Beti Bachao Beti Padhao programme.
  • The ministry has also invited people to tweet their pictures with their daughters-in-law and grand-daughters with #BBPDaughtersWeek.
  • The Beti Bachao, Beti Padhao’ programme to check female foeticide, improve sex ratio and educate girls across India.
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