The UNESCO has tied up with the Rajasthan government  to promote community-based responsible tourism based on the rich Intangible Cultural Heritage (ICH) of the state. The project will be implemented in the districts of Jodhpur, Barmer, Jaisalmer and Bikaner and seeks to spur the socio-economic growth of selected artist communities. It will focus on intangible cultural heritage traditions such as pottery, weaving and other crafts, as well as music traditions, in order to create community-led and community-benefitting tourism opportunities.