‘Tears You Apart’ – Launch of National Tobacco Control Campaign

July 21, 2013

A nation-wide National Tobacco Control Campaign called “Tears you apart” has been launched by Ministry of Health & Family Welfare, Government of India.
Objective: To raise awareness about the danger to the life of tens of millions of Indians who consume smokeless tobacco every day.

As per the survey conducted by Global Adult Tobacco Survey (GATS), 21 crore Indians make use of smokeless tobacco.
Smokeless tobacco includes: paan masala, gutkha, zarda, khaini and paan with tobacco.

Concerned authorities need to take action immediately else the death toll could increase to more than eighty lakh by 2030. Around 90% of the oral cancers are caused by smokeless tobacco. As per the estimation nearly 8-9 lakh people die every year due to diseases caused by tobacco. Implementation of the stated regulation which prohibit production, storage and sale of pan masala and gutkha containing tobacco have been issued by 33 states/UTs.

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