South Asian Cinema Foundation receives 2017 Frederick Pincott Award for promoting Hindi cinema

The South Asian Cinema Foundation (SACF), a London-based organisation, has received the Frederick Pincott Award for 2017 from the Indian High Commissioner, Y K Sinha for promoting Hindi cinema in Britain for the last 18 years. The institution has been active in boosting original research and books on Indian films, also inviting and honouring filmmakers from India, along with documentary film making and producing classic silent films with live music at the British Film Institute (BFI). The SACF has been doing commendable work for nearly two decades to promote Hindi and regional Indian cinema in the UK and as a result has served the cause of dissemination of the Hindi language. SACF Director Lalit Mohan Joshi stated that the institution will continue exploring Hindi cinema as it would launch a new six-week course at the BFI that will look into the history of Indian cinema through literature. The SACF was set up in London in January 2000 by Joshi, along with film archivist P K Nair, film critic Derek Malcolm and social historian-researcher Kusum Pant Joshi.

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