Reliance Jio partnered with Facebook platform for its Digital Udaan
Published: July 8, 2019
Reliance Jio Infocomm has collaborated with Facebook to launch a countrywide digital literacy drive, christened as Digital Udaan, for its growing base of JioPhone users and other first-time internet users. Under the initiative, Jio will engage with users every Saturday to apprise them on features of its 4G VoLTE feature phone (called JioPhone), the use of various apps and internet safety, including the use of Facebook to connect with friends and family in a simple and secure way. The digital literacy engagement will be undertaken via audiovisual training in 10 regional languages. Digital Udaan will initially be launched in nearly 200 different locations across 13 states, and the initiative will subsequently reach over 7,000 locations, empowering millions of JioPhone users and other first-time internet users.