Govt to launch Lucky Grahak Yojana, Digi-Dhan Vyapar Yojana
The government will launch Lucky Grahak Yojana for Consumers and Digi-Dhan Vyapar Yojana for Merchants to encourage people to move towards digital transactions by offering incentives. The government wants both consumers and merchants to shift to digital payment methods. Under Lucky Grahak Yojana, winners will be selected on a daily and weekly basis. Under Digi-Dhan Vyapar Yojana, winners will be selected on a weekly basis. The schemes will culminate on 14th April 2017 with a mega draw. The schemes will be implemented by National Payments Corporation of India. Only those transactions that happen through RuPay Cards, Unstructured Supplementary Service Data (USSD), Unified Payment Interface (UPI) and Aadhaar Enabled Payment System (AEPS) will be eligible under these schemes. The draws will be held in 100 different cities across the country. In addition, digital payments adoption fair called DigiDhan Mela will be held in which the banks and other shareholders will help citizens to learn how to make digital transactions.