Government launches logo, tagline for GI
Department of Industrial Policy and Promotion (DIPP) under Ministry of Commerce and Industry has unveiled tricolour logo for geographical indication (GI) certified products. The logo has tagline “Invaluable Treasures of Incredible India” printed below it.
In the open contest, winning logo was designed by Adri Chatterjee and winning tagline was coined by Akancha Tripathi. The purpose of logo and tagline for GI selected is to increase awareness about intellectual property rights (IPRs) and also and importance of GI products in the country. From now on, GI-registered goods will sport logo and tagline to make them more attractive
Geographical Indication (GI)
GI tag is name or sign used on certain products which correspond to specific geographical location or origin. It is used for agricultural, natural and manufactured goods having special quality and established reputation. The goods and products having tag are recognised for their origin, quality and reputation and gives it required edge in global market. It also ensures that none can use their name, giving them exclusivity. The registration of GI is valid for 10 years after which it needs to be renewed. Violation of GI tags is punishable offence under law. The purpose of GI tag enables stakeholders to authenticate their production while earning a premium and derive an improved livelihood.
GI is covered as element of intellectual property rights (IPRs) under Paris Convention for Protection of Industrial Property. At international level, GI is governed by WTO’s Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). In India, GI tag Geographical Indications of Goods (Registration and Protection Act), 1999 governs it. This Act is administered by Controller General of Patents, Designs and Trade Marks, who is also Registrar of Geographical Indications and is based in Chennai, Tamil Nadu.
So far, total of 320 products have been conferred GI status in India. Darjeeling Tea, Tirupathi Laddu, Kangra Paintings, Nagpur Orange and Kashmir Pashmina are among registered GIs in India. Karnataka tops with 38 GI products, followed by Maharashtra which has 32 GI products. Tamil Nadu comes third with 25 GI products.
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