Coffee Connect launched by Union Government for coffee growers

On September 4, Commerce and Industry Minister Suresh Prabhu launched Coffee Connect – India coffee field force app & Coffee KrishiTharanga – an IVR-based digital mobile extension service for coffee sector which would help farmers increase production and improve quality. The Coffee Connect will gather all information relating to various coffee plantations in the country, such as geographical location, plant material, age, production and machinery available. The solution will help improve the efficiencies of field functionaries, particularly extension workers, in subsidy disbursement and real-time report generation. On the other hand, Coffee KrishiTharanga will provide customized information and services to coffee growers to increase productivity, profitability and environmental sustainability. Beside this, the Ministry also launched pilot projects on data analytics, artificial intelligence, and blockchain to address some of the perennial coffee production and farming issues such as rainfall, pests and diseases.