Coca-Cola turns to Grandma’s Recipes in India
Coca-Cola has unveiled its carbonated version of jaljeera across the country. Coca-Cola first came up with a type of cumin-flavored sparkling water, then with a mix of unripe mangoes and spices. And further ahead, it could be spiced buttermilk. This is a strategy of Coca-Cola in India as it is trying to outpace the global decline of sugar sodas consumption. As consumers are turning health-conscious at a rapid clip even in emerging markets, Coke’s mission globally is now to sell healthier products.