‘Brazuca’ : The new FIFA World Cup ball unveiled
Sports goods manufacturer Adidas unveiled the new ball for 2014 World Cup – called the “Brazuca,” in honor of Brazil at a ceremony in Rio de Janeiro. Adidas has been following the tradition of providing the official ball for every World Cup tournament since 1970.
What does Brazuca mean?
The word “Brazuca” has a dual meaning, used as a term for Brazilians living overseas – including its many footballers – but also as slang used to describe national pride or anything “Brazilianish”. The ball is decorated with a ribbon design in shades of blue, gold and green, which the manufacturer says represents the traditional “wish bracelets” worn in Brazil.
The ball will be introduced in the inaugural game of FIFA World Cup 2014 on June 12, 2014 in Sao Paulo, and will be played with until the final on July 13, 2014 in Rio de Janeiro in Brazil.
Previously, Adidas manufactured a ball named “Jabulani” for the FIFA World Cup 2010 in held in South Africa.
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