Akshay Kumar becomes brand ambassador for Government of India (GoI)’s road safety awareness campaign
On August 14, Film Actor Akshay Kumar has been appointed the brand ambassador for Government of India (GoI)’s special road safety awareness campaign. As part of the campaign “Sadak Suraksha – Jeevan Raksha”, three short films starring Akshay as traffic police inspector has been released to generate public awareness towards road safety. In it, he highlighted the importance of not breaking traffic rules. It is a matter of serious concern that India accounts for 5 lakh accidents annually, the highest in the world, in which 1.5 lakh people lose their lives every year.