A R Rahman appointed as Brand Ambassador of Sikkim government
A R Rahman, the renowned music composer, has been appointed as the Brand Ambassador of the Sikkim government. He will promote and project the state’s achievements nationally and globally. Sikkim, with its natural and pristine beauty, has over the last two decades emerged as a world famous eco-tourism destination, besides attaining a distinct identity as the first fully organic farming state of the country. Earlier, in 2018, the state government made Rahman its Brand Ambassador of tourism and business.