Marketing

What is Channel Management?

January 11, 2018

Channel Management is a strategy of marketing which the companies use to reach the maximum number of audience and increase their customer base. It helps the firms to stay focused on one particular channel by servicing and selling to customers in that channel with the primary aim...

What is consumer surplus?

January 6, 2018

The difference between the actual price which the consumer is willing to spare for any commodity and the actual price which is paid by them is known as consumer surplus.  Consumer satisfaction is gauged by overall social surplus which is comprised of consumer surplus and producer surplus...

What is the meaning of Conspicuous Consumption?

January 6, 2018

Conspicuous Consumption generally refers to extravagance or wasteful spending. American economist Thorstein Veblen had coined the term in 1889 in his book titled, “The Theory of the Leisure Class”. It stands for spending which is done to publicly show off wealth and not to purchase basic goods...

Who are Category specialists?

January 1, 2018

Category specialists are special discount stores which specialise in a particular category. They are also known as discount speciality stores. The variety that they offer is narrow but they do carry a deep assortment of merchandise in the category they specialise in. It is the specialist advantage...

What is the meaning of Catalogue showroom?

December 31, 2017

Catalogue showroom usually refers to retail outlets which deal in hard goods like electronics,  jewellery,  houseware etc. They are located next to or in close proximity to their warehouses. The merchandise is not displayed to save costs instead the customers have to browse a catalogue to place...

What is a Cash Cow?

December 31, 2017

A Cash Cow refers to a business, a product or an asset which when acquired and paid off further gives constant cash flows throughout its life. It is often referred to in an industry which shows slow growth otherwise. It is one of the categories in the...

What is the meaning of Breakaway positioning?

December 26, 2017

Breakaway positioning refers to a marketing strategy which plays a significant role in helping the brand to be able to carve its image and niche. It is a technique wherein the customers are able to locate the product by its design, functionality, luxury, distribution channel, pricing etc....

What is Bill of Sale?

December 23, 2017

A Bill of Sale is a document which states that a person or a company has sold goods to a customer. It is a legally valid document which can be used as an evidence in any legal dispute. It also stands to show that the good now...

What is Behavioral Segmentation?

December 22, 2017

Behavioural segmentation refers to the classification of organizations and individuals on the basis of their behaviour towards different products. Consumers are also classified on the basis of the frequency of their purchase or using the product. Various factors are considered for grouping individuals like spending habits, consumption,...

What is Brand Valuation?

December 17, 2017

Brand Valuation refers to a sequence of steps which contribute to assessing the brand value or in other words the amount of money which another company is ready to pay for it. It is thus the financial assessment of the brand. The brand is comprised of various...

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