Marketing Aptitude

Marketing Aptitude: Insurance Regulatory and Development Authority of India (IRDAI)

September 7, 2016

The Insurance Regulatory and Development Authority of India (IRDAI) is the national agency of Government of India (GoI) for the Indian insurance industry. It is the regulatory body established under the Insurance Regulatory and Development Authority Act, 1999 and reports to Ministry of finance. Its headquarters is...

Marketing Aptitude: Insurance

September 7, 2016

There are always some risks involved in setting up of any line of work and often some of these risks lead to financial losses. These risks can be overcome and financial losses can be managed through the mechanism of insurance or other measures. Insurance refers to a...

Marketing Aptitude: Financial Institutions of India

September 7, 2016

Some of the financial institutions of India are as follows:- a) National Bank for Agriculture and Rural Development (NABARD) The National Bank for Agriculture and Rural Development (NABARD) was established on July 12, 1982 by a special Act of parliament. It serves as an apex financing agency...

Marketing Aptitude: Co-operative Banks

September 7, 2016

The co-operative banks are small-sized banking units which operate both in urban and non-urban centers. They finance small borrowers in retail sector, industrial sector, agricultural sector and rural sectors. These banks are registered under the provisions of Co-operative Societies Act, regulated by the Reserve Bank of India...

Marketing Aptitude: Commercial Banks

September 7, 2016

These are those financial institutions that accept deposits from the people and give loans for the purpose of consumption or investment and contribute in accelerating the rate of economic development in underdeveloped and developing countries like India. According to Culbertson, “Commercial Banks are the institutions that make...

Marketing Aptitude: Definition of Bank

September 7, 2016

A bank is a financial institution that collects deposits from the public and makes funds available to those who need them such as entrepreneurs, households, businessmen, government, etc., for the economic development of the country. Beside this, it also performs many other functions like credit creation, agency...

Marketing Aptitude: Central government organizations, which are involved in agricultural marketing

September 7, 2016

In India, there are several central government organizations, which are involved in agricultural marketing. Some of them are discussed below:- a) Commission of Agricultural Costs and Prices (CACP): – The CACP (formally known as Agricultural Prices Commission) established in 1965. It is a decentralized agency of the...

Marketing Aptitude: Agricultural Marketing in India

September 7, 2016

Agriculture is the backbone of the Indian economy. It contributes approx 25 % of National Gross Domestic Product (GDP). In India, agricultural product is the 4th largest exported principal commodity with a share of 10 % of total exports. Over 58 % of the rural households depend...

Marketing Aptitude: Stock Exchange

September 6, 2016

A Stock exchange or bourse is an organized market where listed securities are purchased and sold for investment or speculation. It provides trading facilities for stock brokers and traders to trade stocks, bonds and other securities. It also provides facilities for issue and redemption of securities and...

Marketing Aptitude: Marketing Finance

September 6, 2016

Marketing Finance means the resources through which producers, middlemen and consumers get financial facilities so that producers may carry on the production of goods and services easily, middlemen may distribute these goods and services smoothly and consumers may consume these goods and services according to their needs...

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