Marketing Aptitude

September 7, 2016

Marketing Aptitude: Insurance

There are always some risks involved in setting up of any line of work and often some of these risks lead to financial losses. These risks can be overcome and financial losses can be managed through the mechanism of insurance…

September 7, 2016

Marketing Aptitude: Financial Institutions of India

Some of the financial institutions of India are as follows:- a) National Bank for Agriculture and Rural Development (NABARD) The National Bank for Agriculture and Rural Development (NABARD) was established on July 12, 1982 by a special Act of parliament.…

September 7, 2016

Marketing Aptitude: Co-operative Banks

The co-operative banks are small-sized banking units which operate both in urban and non-urban centers. They finance small borrowers in retail sector, industrial sector, agricultural sector and rural sectors. These banks are registered under the provisions of Co-operative Societies Act,…

September 7, 2016

Marketing Aptitude: Commercial Banks

These are those financial institutions that accept deposits from the people and give loans for the purpose of consumption or investment and contribute in accelerating the rate of economic development in underdeveloped and developing countries like India. According to Culbertson,…

September 7, 2016

Marketing Aptitude: Definition of Bank

A bank is a financial institution that collects deposits from the public and makes funds available to those who need them such as entrepreneurs, households, businessmen, government, etc., for the economic development of the country. Beside this, it also performs…

September 7, 2016

Marketing Aptitude: Agricultural Marketing in India

Agriculture is the backbone of the Indian economy. It contributes approx 25 % of National Gross Domestic Product (GDP). In India, agricultural product is the 4th largest exported principal commodity with a share of 10 % of total exports. Over…

September 6, 2016

Marketing Aptitude: Stock Exchange

A Stock exchange or bourse is an organized market where listed securities are purchased and sold for investment or speculation. It provides trading facilities for stock brokers and traders to trade stocks, bonds and other securities. It also provides facilities…

September 6, 2016

Marketing Aptitude: Marketing Finance

Marketing Finance means the resources through which producers, middlemen and consumers get financial facilities so that producers may carry on the production of goods and services easily, middlemen may distribute these goods and services smoothly and consumers may consume these…