Attitude

March 26, 2015

Contemporary Bureaucratic Paradigm

The Weber’s bureaucratic paradigm features the ideas of authority, responsibility, efficiency and control. Barzelay sets forth an alternative to the bureaucratic paradigm which is known as contemporary-bureaucratic paradigm which includes the concepts of customers, service, quality, value, flexibility, innovation, empowerment…

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Attitudinal Problems of the Civil Servants

Civil servants are charged with serving the interests and protecting the rights of the people and the country. The attitudinal problems confronting civil servants are complex, involving conflicting values, preferences, incomplete unreliable information, and unexpected consequences. Fear of Inadequacy: Fear…

March 26, 2015

Ajzen and Fishbein Theory of Planned Behavior

Ajzen and Fishbein Theory of planned behavior states that the best predictor of how we will behave is the strength of our intentions. Behavioural intentions are themselves made up of three components: Attitudes toward the specific action Subjective norms regarding the…

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Role of Persuasive Communication in Attitude Change

In attitudes and attitude change, psychologists have identified the role of communication in persuading others. There are few Techniques that are used by the communicators to persuade the other people. Lets have a basic idea of them first. Impression Management…

March 26, 2015

Theories of Attitude Organization

Various theories of attitude organization are as follows: Learning Theory: Approach that assumes that a person’s attitudes are based on principles of reinforcement association, imitation and punishment. Theory of Cognitive consistency: This theory states that tendency for people to seek…

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What is Attitude Accessibility?

Fazio explained that “The degree of accessibility (i.e., attitude strength) is usually operationalized by measuring the latency of responses to attitudinal questions: the faster the response, the more accessible the attitude is assumed to be.” The accessibility of an attitude…

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Concept of Attitude Change

Attitude change occurs by two processes One in which individuals respond to vari­ous superficial cues or heuristics in the situation. One in which attitude-relevant information is generated and processed. Thus, these approaches can be conceptualized within a framework of organizing,…

March 26, 2015

How attitude is formed?

The term attitude formation refers to the movement we make from having no attitude toward an object to having some positive or negative attitude toward that object. A range of mechanisms for attitude formation are involved. They are - mere…

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Structure and Function of Attitude

An attitude is made up of four interconnected components: cognitions, evaluative responses, behavioural intentions, and behaviors. An attitude is really a summary of an attitude structure, which consists of these interconnected components. Thus, the attitude comprises a series of interrelated…

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Attitude: Definition, Nature and characteristics

An attitude is a positive, negative, or mixed evaluation of an object that is expressed at some level of intensity. Our attitude can vary in strength along both positive affect, and with negative affect, with ambivalence or with apathy and…