1.Which among the following is not a direct factor of Marketing Environment?
(A)Policy of the firm
(B)Marketing Distribution Channel
(C)Labor Policy of the Government
2.Which among the following does not come under social environment of marketing?
(A)Life Style
(B)Caste System
(C)Size of Population
3.Which among the following are called final accounts of a Bank ?
(A)Trading Account, Profit & Loss Account and Balance Sheet
(B)Profit & Loss Account and Balance Sheet
(C)Balance Sheet Only
4.Loan & Advances of a bank come under which of the following category ?
(A)Assets
(B)Liabilities
(C)Costs
5.What is the full form of ECB ?
(A)Extra Commercial Banking
(B)Extra Commercial Borrowings
(C)External Commercial Borrowings
6.Which among the following is correct regarding call option & put option in currency markets?
(A)Call option is for sellers & Put Option is for Buyers
(B)Call Option is for Buyers & Put option is for sellers
(C)none of them is correct
7.All the foreign exchange of the country ultimately goes to which of the following ?
(A)Ministry of Finance
(B)Reserve Bank of India
(C)Finance Secretariat
8.In the Banking Environment , which among the following is the internal factor?
(A)Customer
(B)Staff
(C)Market
9.Which among the following is NOT a controllable factor of Marketing Environment ?
(A)Labeling of a Product
(B)Policy of the firm
(C)Organizational Structure
10.Consumer of a Bank comes under which of the following environment ?
(A)External Environment
(B)Internal Environment
(C)Indirect Environment
11.Bulk Breaking comes at which part of the marketing channel ?
(A)Wholesaler
(B)Distributor
(C)Retailer
12.Which among the following media has most effective visual impact on a customer?
(A)News paper
(B)TV
(C)Radio
13.The desirability and profitability of advertising can be judged by which of the following ?
(A)Selection of media.
(B)Coordination of marketing & advertising
(C)Return on Investment
14.Telemarketing is effective in _______ ?
(A)Industrial Marketing
(B)Consumer Marketing
(C)Industrial as well as Consumer Marketing
15.Which among the following is the smallest retailing unit?
(A)Departmental Store
(B)Specialty Stores
(C)Convenience Stores
16.Which among the following is the largest retailing Unit?
(A)Cash & Carry Store
(B)Super market
(C)Hyper market
well done